Belonging to the Brand: Why Community is the Last Great Marketing Strategy (2023)

Branding
Written By Brand Scientist

Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include:

  • Connecting the dots between social media, content marketing, and community

  • Practical steps to create your own brand community

  • A solution to the problem of measuring ROI of community

  • How a community strategy upends traditional marketing management

  • The unexpected psychological connection between communities and brands

  • How GenZ views community in a different way -- a wake-up call for brands!

Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.

Brand Scientist https://brandsci.org
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Brand Gap: How to Bridge the Distance Between Business Strategy and Design (2005)
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For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (2023)