Belonging to the Brand: Why Community is the Last Great Marketing Strategy (2023)

In Belonging to the Brand, bestselling author and futurist Mark Schaefer highlights why community is an untapped marketing strategy with enormous potential. He explains how social media, content marketing, and community-building are converging to redefine how brands engage with consumers. Through research, case studies, and expert insights, Schaefer provides a practical guide to building brand communities that foster deep psychological connections, drive loyalty, and offer measurable ROI. With a special focus on how Gen Z views community differently, this book is a must-read for marketers looking to create long-term brand engagement in a rapidly evolving digital landscape.