Product Marketing Manager

Location: New York, NY

Salary: $115,000 - $145,000

Job link: https://www.builtinnyc.com/job/product-marketing-manager/311047

Flex is hiring a Product Marketing Manager to drive go-to-market strategy, product positioning, and launch execution in a fast-paced, early-stage environment. This role focuses on consumer research, messaging development, and cross-functional collaboration to ensure product adoption and market success. The ideal candidate has 5-7+ years of consumer product marketing experience, expertise in campaign execution across multiple channels (website, app, email, push), strong analytical skills, and a strategic mindset. Candidates must thrive in complex, cross-functional environments, be highly organized, and move projects forward independently. This hybrid role (3 days/week in NYC HQ) offers a competitive salary ($125K-$145K in NY/NJ/CA, $115K-$125K elsewhere), with relocation assistance for out-of-state candidates.

Company: Flex

​Flex is a financial technology company that offers a rent payment service designed to provide renters with greater financial flexibility and control over their cash flow. By allowing users to split their monthly rent into smaller, more manageable payments, Flex aims to alleviate the burden of lump-sum rent payments due at the beginning of each month. The service operates on a subscription basis, charging a monthly membership fee of $14.99, which includes access to a line of credit from Lead Bank at 0% APR. Additionally, a bill payment fee of 1% of the total rent amount is applied when using a debit card, with an extra 2.5% processing fee for credit card payments. Flex also reports on-time rent payments to TransUnion, potentially aiding users in building their credit history. By aligning rent payments with individual cash flow patterns, Flex strives to make rent payments more convenient and financially manageable for renters.​