Social Content and Lead Generation Marketing Manager (SaaS)

Location: New York, NY

Job link: https://www.linkedin.com/jobs/view/4096385052

A Social Content & Lead Generation Marketing Manager is needed to drive B2B SaaS growth by leading social media strategy and content creation. Reporting to the co-founder, this hybrid New York-based role focuses on LinkedIn, X, Instagram, and TikTok, blending storytelling, data-driven optimization, and lead generation. Responsibilities include developing a content calendar, managing community engagement, creating high-impact visuals and videos, and collaborating with sales for social selling strategies. The ideal candidate has 3-5 years of experience in B2B SaaS marketing, a track record of viral content creation, expertise in analytics, platform trends, and content tools (Canva, video editing, AI tools), and a passion for fashion, beauty, or consumer electronics. Success is measured by increased engagement, improved brand awareness, scalable content distribution, and thought leadership in target industries.

Company: ChatLabs

ChatLabs, founded in 2020 and headquartered in Manhattan, New York, is an AI-powered social commerce platform specializing in transforming social media traffic into personalized e-commerce experiences. The company serves various industries, including luxury, retail, finance, hospitality, and tourism, enabling brands to create hyper-personalized digital experiences throughout the customer lifecycle—from brand communication and product exploration to after-sales service. In December 2024, ChatLabs secured $3.2 million in seed funding to advance its social commerce initiatives. The company's platform leverages artificial intelligence to enhance customer engagement and conversion rates, aiming to reduce friction between customer touchpoints and accelerate client acquisition and retention. ​