Director, Public Relations

Location: New York, NY

Salary: $100,000 - $120,000

Job link: https://www.builtinnyc.com/job/director-public-relations/307312

The Director of PR at Authentic Brands Group will lead public relations strategies and activations to elevate the narrative of globally recognized brands, including Reebok, Champion, Nautica, and Brooks Brothers. This role involves fostering relationships with media, stylists, celebrities, and influencers to enhance brand visibility across broadcast, digital, social, and print platforms. The Director will develop and execute PR campaigns, manage product placements, and ensure alignment with marketing and brand strategies to drive maximum impact. Additionally, they will oversee media monitoring, track PR performance, and collaborate with corporate communications to maintain brand reputation. Candidates should have 8-10+ years of PR experience, particularly in sports, active, and outdoor brands, and a proven track record of securing high-impact media coverage.

Company: Authentic Brands Group

Authentic Brands Group (ABG) is a global brand development, marketing, and entertainment company that owns and manages a diverse portfolio of iconic brands across fashion, sports, entertainment, and lifestyle. ABG specializes in acquiring, revitalizing, and scaling well-known brands, leveraging strategic partnerships, licensing, and media to maximize their market presence. With a portfolio that includes Reebok, Forever 21, Juicy Couture, Sports Illustrated, and Elvis Presley’s estate, the company operates across retail, digital, and experiential channels. ABG’s innovative approach combines brand storytelling, content creation, and celebrity influence to drive growth and consumer engagement worldwide.