Activate Brand Purpose explores how companies can turn their stated purpose into meaningful action that resonates with both employees and consumers. With today’s socially conscious consumers expecting brands to advocate for causes they care about, businesses must move beyond surface-level purpose statements and create real cultural movements. The book provides a proven framework for embedding purpose into company culture, ensuring authenticity and engagement both internally and externally. By demonstrating genuine commitment to a cause and taking action, brands can build stronger relationships, enhance trust, and drive long-term loyalty.

Top of Mind by John Hall explores how businesses and leaders can build trust and become the first choice in their industries by consistently engaging their audience and delivering value. Drawing from his experience growing Influence & Co. into a leading content marketing firm, Hall provides a step-by-step guide on using digital content to create meaningful relationships and maintain brand visibility. He emphasizes the importance of authenticity, consistency, and a service-oriented approach to branding, ensuring that when customers need a solution, they think of you first. The book offers practical strategies for leveraging content marketing to drive long-term trust, influence, and business growth.

Sprint by Jake Knapp introduces the Design Sprint, a five-day process developed at Google to rapidly solve big business problems, test new ideas, and validate solutions before committing significant resources. The method helps teams move quickly from identifying a problem to creating and testing a prototype, allowing them to see customer reactions early in the process. Designed for businesses of all sizes, from startups to large corporations, the book provides a practical, structured approach to innovation that reduces uncertainty and maximizes efficiency. By replacing lengthy meetings and slow decision-making with focused collaboration, Sprint offers a faster, more effective way to tackle challenges and drive meaningful progress.

Creativity, Inc. by Ed Catmull offers a deep dive into the inner workings of Pixar Animation Studios, revealing the leadership philosophies and creative processes behind some of the most successful animated films in history. More than just a book about creativity, it serves as a guide for fostering innovation and originality within organizations. Catmull shares insights from his journey—from dreaming of computer-animated films to co-founding Pixar—emphasizing the importance of risk-taking, open communication, and cultivating a team-driven approach to problem-solving. Through lessons on leadership, collaboration, and embracing failure, Creativity, Inc. provides valuable takeaways for anyone looking to unlock creativity in their work and teams.

In $100M Offers, the author shares how he transformed a failing business into a revenue-generating powerhouse by mastering the art of creating irresistible offers. Instead of relying on expensive funnels, ads, or email marketing, he developed a system that made his products so valuable that customers felt "stupid saying no." The book provides step-by-step guidance on increasing pricing, enhancing perceived value, and structuring offers to drive immediate sales. With actionable strategies on pricing, product delivery, urgency, and guarantees, $100M Offers aims to help entrepreneurs craft compelling deals that effortlessly convert prospects into buyers.

To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles curated by Harvard Business Review. They've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

The Choice Factory by Richard Shotton is a must-read for anyone looking to understand the psychological biases that shape human decision-making, particularly in marketing. Through 25 concise and engaging chapters, Shotton explores cognitive biases—such as priming, charm pricing, and the pratfall effect—illustrating how they influence daily choices, from trivial purchases to major life decisions. Drawing on academic research, real-world ad campaigns, and interviews with leading advertising experts, he provides actionable insights that marketers can immediately apply. Written in an accessible and entertaining style, The Choice Factory is an essential guide to behavioral economics for anyone in the business of influencing consumer behavior.

Decoded by Phil Barden explores the science behind consumer decision-making, applying insights from behavioral economics, psychology, and neuro-economics to explain why people buy what they buy. The book uncovers the subconscious motivations that drive purchasing behavior, decoding the "secret codes" of brands, products, and services. Barden provides a practical framework for marketers, offering actionable strategies to enhance relevance, differentiation, and credibility in brand management. Packed with case studies and real-world applications, Decoded is an essential guide for marketing professionals seeking to leverage decision science for more effective consumer engagement.

The Illusion of Choice by Richard Shotton explores the hidden psychological biases that influence consumer decision-making and how businesses can leverage them to drive sales and retention. Drawing from behavioral science, advertising case studies, and original field research, Shotton presents 16½ key biases that subtly shape purchasing behavior. He demonstrates how seemingly minor tweaks in positioning, promotion, and messaging can significantly impact customer choices. This practical and engaging guide is essential for marketers, business leaders, and anyone looking to understand the intersection of psychology and consumer behavior.

In Playing to Win, A.G. Lafley and Roger Martin provide a practical framework for developing and executing a winning business strategy. Drawing from their success at Procter & Gamble—where Lafley doubled sales and quadrupled profits—they outline five essential strategic choices that companies must make: defining aspirations, selecting markets, determining how to win, building necessary capabilities, and implementing management systems. Through real-world examples from brands like Olay, Gillette, and Swiffer, the book demonstrates how businesses can move beyond competing to truly winning in their industries. With clear, actionable insights, Playing to Win serves as a strategic playbook for leaders looking to drive sustainable growth and competitive advantage.

In A New Way to Think, Roger Martin challenges conventional business models and offers fresh frameworks for strategic thinking and management. Drawing from his extensive experience advising top executives, Martin reveals how rigid, outdated approaches often hinder success and presents alternative ways to tackle core business challenges. The book compiles his most influential insights from Harvard Business Review, covering competition, corporate culture, innovation, and the interconnectedness of strategy and execution. Designed as a guide for leaders, A New Way to Think provides practical, thought-provoking perspectives to help businesses navigate change and achieve long-term success.