Unreasonable Hospitality (2020)

In Unreasonable Hospitality, Will Guidara shares how he transformed Eleven Madison Park from a struggling restaurant into the best in the world through radical reinvention and a deep commitment to extraordinary hospitality. His philosophy went beyond great food, creating unforgettable, personalized experiences—like surprising guests with magical moments and fostering a culture of generosity within his team. Guidara argues that any business can embrace hospitality, turning ordinary interactions into meaningful, memorable moments. Through engaging stories and lessons from top industry figures, he inspires leaders to find magic in their work and elevate how they serve others.