In Playing to Win, A.G. Lafley and Roger Martin provide a practical framework for developing and executing a winning business strategy. Drawing from their success at Procter & Gamble—where Lafley doubled sales and quadrupled profits—they outline five essential strategic choices that companies must make: defining aspirations, selecting markets, determining how to win, building necessary capabilities, and implementing management systems. Through real-world examples from brands like Olay, Gillette, and Swiffer, the book demonstrates how businesses can move beyond competing to truly winning in their industries. With clear, actionable insights, Playing to Win serves as a strategic playbook for leaders looking to drive sustainable growth and competitive advantage.

In A New Way to Think, Roger Martin challenges conventional business models and offers fresh frameworks for strategic thinking and management. Drawing from his extensive experience advising top executives, Martin reveals how rigid, outdated approaches often hinder success and presents alternative ways to tackle core business challenges. The book compiles his most influential insights from Harvard Business Review, covering competition, corporate culture, innovation, and the interconnectedness of strategy and execution. Designed as a guide for leaders, A New Way to Think provides practical, thought-provoking perspectives to help businesses navigate change and achieve long-term success.