Brand Storytelling: Put Customers at the Heart of Your Brand (2020)

In Brand Storytelling, Miri Rodriguez explores how businesses can use storytelling to deepen brand engagement and foster long-term loyalty. Rather than focusing on product benefits, brands should highlight how customers’ lives change because of them, shifting from a "hero" to a "sidekick" approach. The book provides a step-by-step guide to crafting compelling narratives, aligning brand messaging with customer values, and maintaining a consistent voice across departments. With insights from top brands and real-world case studies, Rodriguez emphasizes the power of authentic storytelling over automation, helping businesses build emotional connections that drive lasting success.