Brand Gap: How to Bridge the Distance Between Business Strategy and Design (2005)

In The Brand Gap, Marty Neumeier presents a unified theory of brand-building, bridging the gap between strategic and creative approaches. He explains how a “charismatic brand” becomes essential to consumers and outlines five key disciplines for effective branding. The book explores the changing competitive landscape, the role of collaboration, and the impact of design on customer experience. With practical insights and a concise, engaging format, The Brand Gap provides a clear roadmap for building and managing strong, influential brands.