For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (2023)

For the Culture by Marcus Collins explores how cultural engagement is the most effective way to influence behavior. Drawing from his extensive marketing experience—working with brands like Apple, Nike, and Beyoncé—Collins breaks down how culture shapes our decisions and how brands can harness these forces to drive action. Using real-world case studies and historical data, he provides a framework for inspiring collective change and building deep connections with audiences. This book serves as a practical guide for marketers, leaders, and anyone looking to create lasting impact through cultural influence.