Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You (2017)

Top of Mind by John Hall explores how businesses and leaders can build trust and become the first choice in their industries by consistently engaging their audience and delivering value. Drawing from his experience growing Influence & Co. into a leading content marketing firm, Hall provides a step-by-step guide on using digital content to create meaningful relationships and maintain brand visibility. He emphasizes the importance of authenticity, consistency, and a service-oriented approach to branding, ensuring that when customers need a solution, they think of you first. The book offers practical strategies for leveraging content marketing to drive long-term trust, influence, and business growth.