Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company (2021)

Activate Brand Purpose explores how companies can turn their stated purpose into meaningful action that resonates with both employees and consumers. With today’s socially conscious consumers expecting brands to advocate for causes they care about, businesses must move beyond surface-level purpose statements and create real cultural movements. The book provides a proven framework for embedding purpose into company culture, ensuring authenticity and engagement both internally and externally. By demonstrating genuine commitment to a cause and taking action, brands can build stronger relationships, enhance trust, and drive long-term loyalty.