Designing Brand Identity: An Essential Guide for the Whole Branding Team (2012)

Designing Brand Identity (Fourth Edition) is a comprehensive guide that outlines a universal five-phase process for building and managing a successful brand identity. Covering research, strategy, design, application, and governance, the book provides a structured approach for brand managers, marketers, and designers. This edition includes over 30 new case studies and updates on modern branding trends such as social media, mobile experiences, and virtual brands. With practical insights and real-world examples, it serves as a valuable resource for those looking to create, maintain, and evolve a strong brand identity.