Physics of Brand: Understand the Forces Behind Brands That Matter (2016)

The Physics of Brand explores how brands create value by interacting with people across time and space, offering a fresh perspective on customer experience and brand value. Through neuroscience, economics, and systems thinking, the book challenges conventional branding wisdom and introduces three key models—the Time Model, Space Model, and Jacob’s Ladder Model—to assess and enhance brand engagement. It emphasizes the importance of first impressions, emotional connections, and time spent with a brand as indicators of brand strength. Using real-world case studies from companies like Patagonia and KIND, this book provides actionable insights for leaders seeking to improve customer experience and build stronger, more valuable brands.